![Keep It Clean: The Importance of Email-List Hygiene [Infographic] - Profs | The MarTech Digest | Scoop.it](https://img.scoop.it/8esZKHwiR9_prJ-kfcRQI_L6dadsvGA8m9WNoVsbzkY=)
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7 Reasons to Cleanse Your Email List and How to Purge Subscribers by Douglas Karr on Marketing Technology
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ValiMail, a startup with a cloud service for authenticating email, is coming out of stealth mode today and revealing a $1.5 million seed round.
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Rolling out an account-based marketing strategy? These tools will help you identify target accounts, personalize ads and content & track important metrics. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
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Far more than choosing an ABM solution: it's the outline for outbound marketing.
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MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.
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And thus the rationale for 3rd party data integration with the in-house database...especially built-into CRM and MAP. With a monthly shrink of 2.5-3.5%, within a short period of time a DB becomes filthy.
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Marteq's insight:
FYI. Just be sure to investigate the various sources.
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Marteq's insight:
And I'll keep hounding you about this: watch out for the mid-year rollout of Canada's CASL: it's enough to make you stop email marketing into Canada!
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Excerpt... Just 16% of North American B2B marketers say that their prospect data is accurate, reliable and comprehensive, with 79% admitting it needs improvement, details the CMO Council in a new report [download page]. Part of the problem seems to be that a plurality 24% update their data resources only periodically, with few doing so constantly in real-time (17%) or daily (14%). Marketers may have difficulty updating data more than periodically, given that they are drawing on a wide variety of sources. __________________________________ ► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.
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Marteq's insight:
Can't argue with the sources nor the order of priority, but I'm a bit surprised that proprietary DBs are only 51%.
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Condensed... Step #1. Compile a list of vendors Step #2. Determine what information is most important In our case, it was: -- > Contact name -- > Job title -- > Company name and company address -- > Contact phone number and company phone number -- > Industry/SIC -- > Revenue Step #3. Weigh each record field by value Assign weighted values to each of the appended items depending on your needs. For instance, if job title is most important, then give it a higher weight than company address. Step #4. Use a large enough list to sample test vendor accuracy We started by taking a list of 100 records we knew to be highly accurate and stripped out some of the data. Next, we added those 100 records to a list of 900 additional records to create a test list of 1,000 total records that we sent to each vendor. Step #5. Add up the scores and consider any other factors The vendor with the highest score from your testing will likely be your best choice, but there are factors of completion time, size, cost and complexity of data to consider in your overall decision.
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Marteq's insight:
And here are some vendors from which to evaluate: http://sco.lt/72wxsH
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Email marketing is a blood sport. In the last 20 years, the only thing that’s changed with email is that great email senders continue to get punished more and more by email service providers. Summary... Utilization of these list hygiene services can improve the percentage of emails that make it to the inbox, reduce your risk of being blocked by the Internet Service Providers, and reduce the risk of getting fired by your Email Service Provider… they’re worth the investment if you’ve got an old list or collaborating on one.
Marteq's insight:
This is an excellent reference tool. How many contacts have you collected over the years? Rather than use a mailer to clean your list, and ruin your rating, these tools should help!
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![[Infographic] Causes and Consequences of Dirty Data - Integrate | The MarTech Digest | Scoop.it](https://img.scoop.it/E5yiUdu8_s7tMw2nJ1IJSPL6dadsvGA8m9WNoVsbzkY=)
This scoop comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing