In this special report, we profile six brands that have transformed some of the industry’s most common marketing challenges into martech success stories.
• Pitney Bowes pulled together reams of marketing data from over 100 business units scattered across the globe to create a cohesive and actionable data story
• Thomas Cook leveraged behavioral information to execute campaigns in real-time to up-sell and cross-sell to existing customers
• Purina Animal Nutrition gave sales a better view into marketing activities, creating segmented campaigns to assist retailers and dealer networks
• Meliá Hotels International tracked social data to optimize its influencer marketing program across a diverse portfolio of properties
• National Instruments used event automation to improve attendee engagement before, during and after live events.
• Johnson & Johnson underwent a total digital transformation to improve customer experiences and ecommerce ROI
Six case studies for you to compare/contrast to your own.
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