KickFire, the leader in IP address intelligence and company identification technology, announced that it has partnered with Metadata, a leader in intelligent B2B demand generation, to enable B2B marketers to optimize marketing spend and reduce customer acquisition costs.

Metadata’s intelligent demand automation platform generates ‘look-alike’ prospects and matches profiles of ideal customers with multi-channel targeted advertising campaigns. Utilizing KickFire’s IP address-to-company identification technology, Metadata customers are now able to increase identification of companies across its multivariate, account-based marketing (ABM) campaigns.