Mintigo is today announcing a new B2B product that uses the customer intelligence from its predictive lead scoring to drive marketing campaigns.
Called Predictive Campaigns and available for now in an invitation-only beta, the new offering employs predictive modeling to automatically select what Mintigo considers the next best message, offer, channel and timing for turning a prospect into a customer. It then commands an integrated marketing automation platform to issue the response.
It goes beyond the firm’s previous practice, which used a variety of data clues to determine which of a client company’s existing leads, or new contacts, were most likely to become customers or to buy related products. That intelligence was then implemented by the client company on its marketing tools.
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