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Pros: Four Reasons to Outsource Your Marketing Efforts 
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So before you even invest in marketing automation, it’s time to figure out whether you’re going to take the traditional DIY (do it yourself) approach or take the road less traveled, but often leading to greater successes, the DIFM (do it for me) approach. Here’s the difference.
Marteq's insight:
MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how. #MarTech #DigitalMarketing
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The top benefits marketers believe they achieve by moving martech/adtech in-house:
Marteq's insight:
For the monoliths, yes. For the 90% of all other businesses, no.
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Here are the categories of specific tasks you should outsource right away:
Marteq's insight:
Please CT for all 78. And please focus on the email marketing section, and consider that you can extend that notion to marketing automation.
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marketingIO’s MarTech Managed Services drives more leads faster.
Marteq's insight:
Marketing software requires humans. There's no such thing as automation.
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MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.
Marteq's insight:
Don't give your strategy or tactics to others. Rather, seek advice as to how to modify so as to consider MarTech, and outsource the complete management to 3rd party professionals vetted by the vendors.
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Digest... Take a look at these seven strong cues that indicate it’s time to start outsourcing your marketing: 1. Your revenue isn’t growing fast enough. 2. Your marketing staff is overworked. 3. You always seem to be running behind. 4. Your marketing strategies are thrown together. 5. You’re limited to a handful of channels. 6. You focus too much on tasks and not enough on strategy. 7. You’re disappointed with your marketing results.
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Marteq's insight:
More importantly: You want to adopt marketing technology, but you don't have the right resources in place to plan, implement and control.
Momentum Factor's curator insight,
October 16, 2014 2:34 PM
Adding new hires to your internal marketing team is not the only solution to improving your marketing efforts. Here are 7 signs you can look for to determine whether outsourcing makes sense for your company.
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Marteq's insight:
The article focuses on basic, tactical activities, and avoids discussion around the outsourcing of marketing technology, e.g., MAPs. You would find a different story should that have been the case.
Mark T. Armstrong's curator insight,
July 17, 2014 1:09 PM
which activities are best outsourced and which are preferable to keep in-house. It is very common for companies to outsource at least part of their digital capability, but this is likely to affect how well they can move to an integrated model. But what are the particular disciplines most suited to outsourcing and what is preferable to keep in-house?
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Introduction... Many businesses outsource content because they’re stretched for time. In fact, according to the Content Marketing Institute’s 2014 benchmark report, 69 percent of B2B marketers said a “lack of time” was the biggest challenge they face to date. But time isn’t the only reason why nearly 47 percent of marketers have turned to outsourcing. Here’s why the savvy ones in the business are outsourcing their content right now (and why you should be, too).
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Marteq's insight:
As the marketing function evolves into a primarily outsourced function, sometimes Content should be considered as an outsourced candidate. This write-up justifies the notion.
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Intermediate/ Digest... While digital strategy benefits abound, organizations lack the internal skills and resources to deliver. With the exception of strategic planning and website management, on average, organizations rated their internal marketing teams weak in all 15 skills that should be considered part of a modern marketing team.
These findings are complementary to OMI’s State of Digital Marketing Talent report, which also identified gaps in digital marketing skills. According to the OMI report, only 8% believe their internal teams are strong in all areas of digital marketing.
Many organizations also lack, or are underutilizing, fundamental marketing technologies, with call tracking, internal social networks, marketing automation and marketing analytics as the lowest scoring.
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Marteq's insight:
No surprise, and probably the greatest barrier to widespread adoption of marketing technologies. That's why outsourcing will blossom.
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Basic/ Digest... "I believe that marketing staffing is becoming more like IT (Information Technology) staffing. Just as the days of the in-house IT staff are gone because of increased specialization, so too gone are the days when you only needed marketing management, design, and copywriting in-house.
"When businesses moved to outsource their IT, the IT challenge moved from understanding technology in-house to directing and managing the moving parts of outsourced IT. The same thing is happening in marketing. With many different specialists – maybe some outsource and some in-house – the role of the marketing strategist or visionary, planner and manager is more important than ever to manage all the moving parts and make sure marketing activities and results serve the business."
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Marteq's insight:
I've written about this before, and I think it is the systems integrator equivalent for marketing technology that will win the day.
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Marketers doing more in-house: the trend no-one talks about? - Econsultancy | #TheMarketingTechAle
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"This Infographic summarizes considerations and possibilities when deciding whether to outsource certain aspects of B2B marketing efforts."
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Yup, that pretty much summarizes it.
so könnte ein erster integrativer ansatz von klassik, e- m-business und social media aussehen.
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Key excerpt...
RightWave has taken that final option to an extreme: it doesn’t even give clients the option of running the system for themselves. Instead, RightWave offers what it calls “marketing automation as a service,” gives each client access to staff members who will set up and execute campaigns for them. There’s nothing especially new about marketing service providers offering this type of service, but RightWave does it at a price point – starting as low as $60,000 per year – that is comparable to what a good-sized company would pay for most marketing automation systems alone. Because RightWave charges are based on staff resources -- $5,000 per month buys one-half a full time equivalent person, and $8,000 buyers one full time equivalent, fees don't rise for bigger databases or higher message volume. This means it could actually be cheaper than a self-service system for big companies.
Now this is fascinating! MA as a Service: when you consider training/staffing people, managing people (and the hidden costs of staff), ramp up time, expertise, best practices, etc., this makes perfect sense.
Marketing technology continues to mirror IT in the 90's.
For my firm, you have no concerns with the listed Cons.
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