When it comes to how color use can impact the performance of a landing page, some of the least intuitive changes can produce a significant lift.
Summarized...
Background: Company provides educational resources for health and fitness professionals who subscribe to one of its online memberships
Goal: To increase the amount of free debt consolidation sign-ups without additional traffic
Primary Research Question: Which page will generate the highest completion rate?
Approach: A/B split test of three different versions of a homepage
Control: The research team hypothesized the main objective of the page was lost in all of the color design of the landing page.
Treatment: In one of the treatments, the team created a pop-up to eliminate all color distractions.
A Blueprint for the Perfect Popup: Structured Design for Unstructured Marketers - Unbounce
BTW: Unbounce's pop-ups are a great add-on to their excellent product.
This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing