Building The Product Qualified Lead ModelPerfecting The Follow Up
- This is not just some fancy lead scoring
- Get the assistance of a Data Science team If you don’t have a data scientist on staff – get one or check out a company called Whalr.
- Match users against 3rd party databases – We match against several data sources including Mattermark, Clearbit, Datanyze and others.
- Start testing
- Expose as much as you can to the reps.
- NEVER offer help if it’s not needed
- Do Your Job. Be Helpful!
- Time the outreach with when you can offer real help.
This is very, very good. Data-driven.
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