7 steps for implementing a flawless real-time marketing campaign.
Condensed...
How to Do Real-Time Marketing Like A Boss
1) Determine Relevant Streams
Before you can even consider implementing real-time marketing, you have to identify where conversations relevant to your brand are taking place.
2) Organize the Stream
You can't understand or paint a clear picture of a conversation unless you have all the pieces in one place.
3) Understand the "Stream"
Once you've identified your audience's neighborhood, you have to familiarize yourself with "the stream." And by stream, I mean the flow of content related to a particular area of interest for your brand.
4) Determine Influence and Relevance
While it's critical to determining when, where, and with whom the conversation takes place, the relative importance of the conversation should be of greater interest to you as a marketer.
5) Set up Alerts
Once the various streams of conversation have been identified, once the tenor and tone of the conversation have been established, and once the relevance of the conversation has been determined, members of your real-time marketing team and essential decision-makers need to be notified.
6) Frame the Conversation
Whether you're managing a real-time marketing campaign for your own brand or for another, the conversation must be summarized and framed in a manner that is easily understood by your team, your client, or for that matter, yourself.
7) Engage
Stunning chart. Messaging is the first line of offense for Customer Experience.
NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x