Through primary research, thought leadership pieces, interviews, and showcases, The SoDA Report (Volume 1, 2013) once again brings together content from some of the most influential thinkers in the digital marketing world today. This edition reveals new perspectives, fresh ideas and real concepts of how organizations are balancing the art and science of perception to succeed in these fast-paced times.
About SoDA: SoDA - The Global Society for Digital Marketing Innovators is an extremely selective association of the world’s most preeminent companies with digital DNA. SoDA’s membership includes 70 leading digital digital agencies and elite production companies with offices in 22 countries across 5 continents. SoDA serves as a voice for digital marketing professionals worldwide with a mission to advance the industry through Best Practices, Education and Advocacy.
Always start with metrics and reporting.
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