"Following are eight simple steps to add schema markup to your website using Google Tag Manager. Specifically, in the example below, I show how to add organization schema markup that uses JSON-LD encoding.
Step 1: Create JSON-LD markup
Step 2: Create new Custom HTML Tag
Step 3: Paste JSON-LD markup into the Custom HTML text box
Step 4: Save your Custom HTML tag
Step 5: Create new trigger for Page Views
Step 6: Configure ‘Page View’ trigger
Step 7: Connect ‘Page View’ trigger to your schema markup tag
Step 8: Publish your Google Tag Manager container
Step 9: Test your markup using Google’s Structured Data Testing Tool"
Excellent hands-on guidance.
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