Digest...
One of the main goals of social media optimization (SMO) is to increase awareness of your business or products using social media, and it has many benefits. This means making your content as shareable as possible by focusing both on industry best practices as well as what’s worked for you in the past.
1. Don’t underestimate the importance of your headlines
2. Optimize your social media profiles
3. Include strong calls to action in your social media posts
4. Images must be part of your strategy
5. Hashtags are a great way to reach new audiences on social media. According to Buffer App, using 1-2 hashtags will get you 21% more engagement than if you use 3 or more. Be sure to test out what works best for your audience.
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An Era of SMO Is Ahead: What Can We Expect in 2018? - SocialBakers
If you can find real AI embedded into your social media dashboard or via a 3rd party application, please raise your hand.
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