The author of this article raises very interesting points. First off though, the fact that Facebook is the number one social media platform should not be surprising even if it is in the context of business to business marketing. Facebook has been constantly evolving to fit every need of all its users in all contexts. Facebooks interface is much more detailed in how you build your profile and in recent years allowed businesses to conduct business right from their page. The author also talks about how there are numerous social media website and applications that you need to research in order to effectively market to another business. The important thing I think he brings up is how apps like snapchat can be important. In my experience businesses I have worked at choose to focus all their energy on Facebook or twitter exclusively. In cases like this I would agree with the author in saying that that may be a mistake in many cases. I believe the key to retain attention with your online presence is continuous content creation that is personable. If you look at businesses that focus on online presence like video game team organizations (not video game companies) such as Faze Clan and Optic gaming you will notice that their success is based on the content they produce rather than their competitive winnings. If you are unfamiliar with these types of organizations it is worthwhile to look into the world of eSports and video game content creation. These organizations use their exposure as a competitive video game team as a launching pad to make money from streaming their gameplay, and creating YouTube videos and in doing so make hundreds of thousands of dollars just for essentially marketing themselves well online. I’m not saying the marketers of B2B business should go as far as to stream everything they do, however I believe that taking a cue from YouTubers can be helpful. I believe that the successes I mentioned demonstrate that social media platforms allows your business to interact with buyers and customers on a more personable level which I think could be a major factor in the success of social media marketing.