1. It Doesn’t Work for B2B
2. It Isn’t Measurable
3. It’s Impossible to Scale
4. It Drives Sales Instantly
5. Your Sales Team Doesn’t Need Social Selling Training
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Caroline Sautereau's curator insight,
September 28, 2015 5:59 AM
Un très bon indicateur pour savoir ce qu'il faut améliorer sur son profil afin d'être plus performant
Jesper Dalhus's curator insight,
April 25, 2015 3:00 AM
Her er en række metoder til dig som gerne vil bruge LInkedIn til at få succes med social selling. Jeg bruger selv en række af dem dagligt.
David Duncan's curator insight,
April 26, 2015 1:10 PM
What action do you take when one of these happens on LinkedIn? #LinkedIn #socialselling
CIM Academy's curator insight,
June 10, 2015 4:52 AM
Social media triggers are key to lead generation. This article outlines some of the top LinkedIn sales triggers to look out for.
Jennifer Wendt's curator insight,
July 17, 2014 11:35 AM
Excellent reason to drop the red tape and give the employees the power to speak on behalf of brands
Suzie Cotterill's curator insight,
September 25, 2014 12:47 AM
Gerry Moran talks about how social media can influence brand and product knowledge, but it wont drive your customers to make the sales. In order to make the sales, the customer service of a company needs to be right, as well as other aspects, to complete the transaction.
Elizabeth Dickey's curator insight,
September 29, 2014 10:03 AM
This article explains that businesses can lead consumers to their brand through social media, but can not make them make a purchase using social media. Social media does not easily fit into a B2B marketing strategy. However, relevant content and messaging on social media can can help build a relationship between the consumer and the brand. This article explains how brands can connect with the consumer using social media. The article highlights the three roles of social media as being reach, engagement, and influence.
I agree with this article that businesses should not rely only on social media to increase sales. Social media should be used as a tool to set up the ability for a brand to better connect with consumers. The article points out that a business will need to measure their reach, engagement, and influence.
I follow many brands and business accounts on social media, and I rarely make a purchase based on a their posts. However, I enjoy following the accounts because I can connect with the brand and stay up to date on products. Even though I don’t make many purchases, I build relationships with the brand and I become more likely to make future purchases from them. For example, I follow Urban Outfitters on Instagram. Even though I never make an online purchase based on their postings, I enjoy staying updated on what styles are popular. Whenever I go shopping I try to go to Urban Outfitters because I know from their Instagram that they will have trendy clothing for me to choose from.
Caitlin Mazurkevich's curator insight,
October 6, 2014 4:43 PM
This article clearly states that social media is not a means to produce sales in a business, and I completely agree. Social media is a means to communicate, engage, and establish and build relationships with current and future consumers. The sooner businesses realize this, the better. Moran states that you need to focus on amplifying your message reach rather than trying to measure your revenue-per-customer based on posts. A business needs to show consumers that they are not only relevant, but they are relevant to YOU! They need to make it personal and truly connect with their consumers. What businesses should be measuring is the effectiveness of your messages towards customers. The problem with this is determining what to measure in the first place. Businesses need to ask themselves a series of questions to determine this, such as “are your content and messaging reaching the most relevant and incremental audience?” Answering questions like this determines if the business is utilizing social media properly to reach its full potential in developing relationships. It’s one thing to submit a post to a social media site, and it’s another to understand your consumer, what they are looking for, what interests them, and how to reach them.
Trenton J. Stillwell's curator insight,
June 24, 2020 1:20 PM
While a product is critical to sell anything, most of the time we are physically the products. Here are a few tips that can be adapted into everyday life, but most importantly understanding this idea of 'social selling.' Take a look:
Malee Van Den Berg's curator insight,
October 1, 2014 6:05 PM
With the rapid growth of social media and people becoming more interactive with businesses online, its important to look at how this can be done effectively. This is showing how LinkedIn can be used to develop relationships with target audiences. Generating comments and discussions to get audience more involved with the business. I think one of the key points made in this article was when posting a topic for discussion, its important to present something that the target audience would value.
Molly Westmoreland's curator insight,
October 2, 2014 1:58 PM
The great leaps social media and participatory culture have made in advertising |
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