Digest...
Thought leaders speak
Pro bono speaking opportunities can boost thought leadership and top-of-mind awareness. My own approach is to accept this type of engagement if it puts me in front of an audience that allows for an interesting exchange of views. One important note: no holding back when speaking pro bono; you still have an obligation to deliver meaningful content.
Thought leaders write
Once written, your articles need to see the light of day. Where to start? Some ideas about external publications:
>> Membership organizations to which you belong that publish newsletters and journals
>> Trade publications that cover your industry
>> An op-ed in your hometown newspaper
>> A column in the local business weekly
Thought leaders publish research
Don't think you need a PhD to pursue research. Dense, footnote-laden, academic language is not required. Settle on a topic in which you hold expertise and dig in with one or more of these four techniques:
>> Interview luminaries in the field.
>> Conduct surveys.
>> Tell stories about your experiences.
>> Use new media channels to gather opinions.
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However, the bar is VERY high for thought leadership, e.g., HBR, MIT level content.
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