Focus on Featured Snippets
In addition to speeding up the way people are receiving answers on Google, we know that featured snippets drive more organic website traffic, too. Featured snippets can help you leapfrog competition on a SERP to gain more visibility as opposed to only relying on a main keyword ranking.
Use Conversational Keywords
They help reveal the intent more clearly than the “money” (or more traditional) keywords. This often leads to longer queries for voice searches.
Add Structured Data Markup
Schema markup helps search engines understand what the content is on websites. By helping search engines understand the context of the content, they can provide more informative results for users.
Useful guidance.
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