Marketers will be able to benefit from Lucy’s insights into research, segmentation and planning. Lucy analyzes structured data, such as databases and spreadsheets, and unstructured data, such as emails and presentations.

Lucy can hunt down facts about a potential market, pull together customer profiles from social media or draw up media models in moments. She performs previously time-consuming tasks in an instant, empowering marketers to do much more in far less time, and the more she does the more she learns, growing and developing according to a campaign’s needs.

Lucy combines multiple computing services from Watson, including Retrieve and Rank, Natural Language Classifier, Personality Insights, a news aggregation service, and Tradeoff Analytics. She is already populated with data from sources such as SEMRush, Spinn3r, SimilarWeb, US Census and Clearbit and can crunch reams of data to answer any marketing question. Her easy to use interface also means that marketers can ask questions in a free text format, simply and directly.