Excerpt...
-- > Authorship is the way Google knows who the creator of a piece of content is, no matter which site that content resides on.
-- > Author Rank is the idea – supported by patents filed by Google – that who creates a page of content (and links out from that page), based on their historical reputation for creating content people actually like, would become one of the signals Google relies on when ranking relevant results of a particular topic.
-- > Google+ is a massive topical network (as opposed to a traditional social network) that provides Google with direct data about what people like and share when it comes to content on the web.
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It's an excerpt from a 2013 article which is still pertinent today. Authorship and + remain a viable and preferred tactic for the B2B marketer, even in light of the photo drop (which means nothing)!