CEOs Still Prefer Their Online Content in Text Format, Not Multimedia - MarketingCharts | The MarTech Digest | Scoop.it

3 in 4 CEOs aged under 50 say they “mostly consume information online,” and close to 2 in 3 aged over 50 agree, per results from a CEO.com survey that examines the ways in which 358 business leaders stay informed. But while their information consumption may have gone largely digital, it hasn’t migrated to newer forms of interactive content, according to the survey’s results. Asked which forms of online media they prefer, 57% indicated text, compared to 18% who cited infographics (with preference for this format skewing younger), 8% video, and 2% podcasts.