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Gartner shares latest data on enterprise marketing tech spend - Chief Marketing Technologist

Gartner shares latest data on enterprise marketing tech spend - Chief Marketing Technologist | The MarTech Digest | Scoop.it
Marteq's insight:

Curated for you by marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  #MarTech #DigitalMarketing

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Are CMOs Poised To Take Over Technology Purchasing? - Forbes

Are CMOs Poised To Take Over Technology Purchasing? - Forbes | The MarTech Digest | Scoop.it

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Marteq's insight:

I'm seeing the trend move towards the CIO taking the reigns on the vendor selection, purchase, implementation, integration, support, etc. 

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