• Optimize pages with low “organic Quality Scores.” Download all of your query data from the Google Search Console. Sort your data, figure out which of your pages have below average CTRs, and prioritize those. 
• Combine your SEO keywords with emotional triggers to create irresistible headlines. Emotions like anger, disgust, affirmation, and fear are proven to increase click-through rates and conversion rates. If everyone who you want to beat already has crafted optimized title tags, then packing an emotional wallop will give you the edge you need and make your listing stand out.
• Work to improve other user engagement metrics. Like click-through rate, we believe you need to have better-than-expected engagement metrics (e.g. time on site and bounce rate). This is a critical relevance signal! Google has enough data to know the expected conversion and engagement rates based on a variety of factors (e.g. industry, query, location, time of day, device type). 
• Use social media ads and remarketing to increase search volume and CTR. Paid social ads and remarketing display ads can generate serious awareness and exposure for a reasonable cost (no more than $50 a day). If people aren’t familiar with your brand, bombard your target audience with Facebook and Twitter ads. People who are familiar with your brand are 2x more likely to click through and to convert!