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Introducing Twitter Offers | Twitter Blogs

Introducing Twitter Offers | Twitter Blogs | The MarTech Digest | Scoop.it

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Marteq's insight:

Think B2B eCommerce...

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Twitter Delves Further Into E-Commerce With Buy Button - ClickZ

Twitter Delves Further Into E-Commerce With Buy Button - ClickZ | The MarTech Digest | Scoop.it

Digest...


The button will be embedded in individual tweets, allowing users to purchase items straight from their Twitter feeds. Twitter's guinea pigs are giants. The 19 beta testers include retailers like Burberry and Home Depot; Red, a nonprofit organization dedicated to fighting AIDS; and several pop stars.

 

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Marteq's insight:

You'll want to monitor this. As B2B eCommerce grows, this may turn out to be a nice outlet for revenue.


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Twitter Drops Another Hint That E-Commerce Could Be Coming Soon - MarketingLand

Twitter Drops Another Hint That E-Commerce Could Be Coming Soon - MarketingLand | The MarTech Digest | Scoop.it

Excerpt...


The evidence that Twitter is preparing an in-stream shopping service got another boost this week, when some users noticed a “payment & shipping” line within settings in the company’s Android app. As first reported by The Next Web blog, a number of users posted screen shots showing the setting, while noting that it did nothing when clicked.


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Marteq's insight:

Haven't seen anything official, and will keep an eye on this.


Of course it plays in B2C, but if you're contemplating B2B e-Commerce (as you should be), then you'll want to start some forward thinking around this.

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