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My advice for advertisers is to get your landing pages RankBrain-ready: 
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Will this impact marketer's organic results? Yes it will -- although it’s hard to say how exactly. While fewer ads could increase organic traffic, a fourth ad above organic results could also push results down the page to a point that lowers traffic. When you consider that the further down a result appears in SERPs, the lower the clickthrough rate it receives, it’s reasonable for us to assume there’s going to be a negative impact on organic traffic. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Marteq's insight:
What's the bigger game plan here for Google?
Scoop.it!
marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Marteq's insight:
Excellent analysis.
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How to Dominate the Entire First Page of Google - Search Engine Watch | #TheMarketingAutomat
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Which Google AdWords ad extensions are right for you? Learn which ad extensions to enable with this cheat sheet.
Extensions reviewed...
Each extension is described in detail, as includes guidance as to who should use them. Great post that covers the basics.
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Learn why Google's new Dynamic Remarketing ads, currently in beta, are the greatest thing for e-commerce AdWords accounts since sliced bread.
Excerpts...
Google’s new dynamic remarketing feature – currently in beta – is hands down the best release from Google I’ve seen in a long time. As far as I’m concerned, this will be a MUST DO for all e-commerce websites that are advertising with Google.
I know the biggest pain point in my remarketing efforts has always been getting image ads generated for all of the products for sale. With Google’s new Dynamic Remarketing feature (still in beta), Google will dynamically create ads for you that include your price, image, and text of your choice, all based on the behavior of your website visitors.
We're scooping this for any of our readers who are using B2B e-commerce. If you are, this is a must-investigate.
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Summary...
Key findings from the report include:
**Google AdWords was shown to be the leader in impressions and click-through rates. In fact, AdWords delivered significantly higher impressions in five of the six categories studied.
**In addition, average click-through rates on AdWords campaigns were 2-5 times higher than those on Yahoo! Bing in all categories studied during the period.
**At the same time, the Yahoo! Bing Network was found to have costs-per-click that were 1-3 times lower than AdWords, as well as brand impressions that were 76 to 90 percent less expensive on average than AdWords.
**In addition, there was less competition for top positions on its results pages, with 36 percent fewer advertisers on Yahoo! Bing than on AdWords in the studied verticals.
A summary of the AdGooroo report scooped adjacent to this scoop. First two bullet points above tell you all you need to know...for now.
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Facebook Ads: Do They Even Work? See How Facebook Advertising Compares to the Google Display Network.
No. I don't think online advertising on social media like Facebook would work.
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Issues with B2B Search...
B2B search has a really, really long tail.
A B2B search vocabulary is difficult to define.
B2B ROI has to be measured differently.
Conclusion...
If the deck is stacked so fully against search in the B2B world, why was Google the primary referrer of traffic in the Optify study? Well, search for B2B can be tremendously effective; it’s just hard to predict. This makes B2B a prime candidate for a broad-based SEO effort. Content creation creates a rich bed of long-tail fodder that search spiders love. Organic best practices combined with a dedication to thought leadership can create content that intercepts those prospects looking for a solution to their identified pains, even before they know what they’re looking for.
In the case of B2B, especially in complex, nascent markets, I generally recommend leading with SEO and content development. Then, monitor search traffic and let that help inform your subsequent PPC efforts. It may turn out that paid search isn’t a major play for your market. The B2B Beast can be tamed by search; it just takes a different approach.
We couldn't agree more. B2B PPC is deceptive inasmuch as it is easy to ramp up, but often difficult to justify. First comes organic resulting from a strong content marketing strategy, then paid.
![[Infographic] Google vs. Facebook Battle of Online Advertising - e-Intelligence | The MarTech Digest | Scoop.it](https://img.scoop.it/-bPhJMgi2tr0bGRTfJO4qfL6dadsvGA8m9WNoVsbzkY=)
![The Google AdWords Economy: CPCs, CTRs, Ad Impressions, Conversion Rates... [Infographic] | The MarTech Digest | Scoop.it](https://img.scoop.it/wJdLS0giMrpgV2VPOxqLAvL6dadsvGA8m9WNoVsbzkY=)
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