These terrific resources can help your online campaign in a variety of ways—and you can't beat the cost.

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1. Google Trends

2. Structured Data Testing Tool

3. Structured Data Markup Helper

4. Google URL Shortener

5. IP Address Range Tool 

6. URL Builder

7. Webmaster Tools

8. Google Analytics

9. YouTube analytics

10. Author stats

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Are you aware of all the marketing power tools Google can provide for your online business? Here are some you should consider adding to your marketing toolbox

Digest...

Think Insights has actually been around for a couple of years, though the site has been recently updated. It’s largely self-promotional, but it also gives you free access to studies that show you how certain demographics use the worldwide web.

You might hesitate to use Google’s Surveys when you learn that this resource is a paid service, but you need to realize that stepping outside the usual email list by doing research with surveys will always entail monetary cost.

Market Finder  helps you determine who your potential customers are in the global arena. All you need to do is enter a keyword related to your product or service, and then choose the region where you want to promote your business.

Tag Manager is something practically everyone involved in online marketing will benefit from. What it essentially does is allow you to manage tracking tags centrally without touching the back end code, as long as someone in the IT department has already added the main container. This is marketing liberation: no more begging to the IT geeks!

Tag Assistant: This is actually the Chrome extension of the Tag Manager, so if you’re using, or planning to use, the former, then it could indeed be a good idea to use this as well. It makes the task of double-checking your tag configurations a lot easier.

Universal Analytics is an improvement of Google Analytics, and just like its label implies, it’s not bound solely to all things inbound.  Although Universal Analytics is still in beta form, it is expected to change your way of thinking when it comes to marketing analytics. It is also expected to change the way you use analytics, bringing in a new functionality and flexibility to reporting.