LinkedIn acquires predictive marketing firm Fliptop to boost its Sales Solutions offering - Venture Beat | The MarTech Digest | Scoop.it
LinkedIn has acquired the predictive sales and marketing firm Fliptop in an effort to boost development of its own Sales Solutions offering. The professional social networking company says that the integration of the teams and technology will take several months. Financial terms have not been disclosed.

David Thacker, LinkedIn’s vice president of product, wrote in a post that Fliptop’s expertise will help it “accelerate our Sales Solutions product roadmap and make Sales Navigator even more effective.” Sales Solutions is the company’s business-to-business arm, and its main product is Sales Navigator, which assists in social selling. By integrating Fliptop’s predictive analytics into the product, customers should be able to better target individuals.


marketingIO’s Outsourcing delivers the vetted talent you need under your complete management and control.