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→Lesson #1: Your competitors might be calling you out
→Lesson #2: Uncover your competitors’ campaign structure and strategy
→Lesson #3: Know when your competitors run new special offers
→Lesson #4: Get new landing page design ideas
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I've collected some great information on competitive research, and you can find it here:
http://www.scoop.it/t/the-marketing-automation-report/?tag=competitive+analysis