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Goodbye Google Keyword Planner, Hello Keyword Research Using PPC - Profs

Goodbye Google Keyword Planner, Hello Keyword Research Using PPC - Profs | The MarTech Digest | Scoop.it
From www.marketingprofs.com - January 4, 2017 11:28 AM
You might think you can't afford to use PPC for keyword research, but don't discount the idea. I'm not (necessarily) suggesting that you try a full-force PPC campaign. I spent just $100 over one month (my space is competitive and expensive) and learned the following:

  • What phrases people use to look for me. You know there are a lot of marketing buzzwords out there; I was able to thin those out to only the productive ones.
  • Some great long-tail keywords. I added them to my site.
  • Which keywords produced not only volume but also conversions.
  • What messages resonated with my customers; they weren't what I expected.
Marteq's insight:

Think long tail so that you don't spend everything you have for valid results.

 

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done. #MarTech #DigitalMarketing

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Big List of FREE Keyword Tools - 'Net Features - Website Magazine

Big List of FREE Keyword Tools - 'Net Features - Website Magazine | The MarTech Digest | Scoop.it
From www.websitemagazine.com - June 5, 2013 10:10 AM

Introduction...


Since there are thousands of ways that people can begin searching for content or a type of product or service online, creating your own extensive and useful list can be quite the chore. No worries, though, because there are plenty of great keyword research tools on the Web that you can use RIGHT NOW that won’t cost a cent.

That’s right – all of the online keyword research tools in the big list that follows are totally free. See www.websitemagazine.com for the complete list.


Marteq's insight:

Doesn't make sense to reproduce the complete list when it is one click away. A very comprehensive list to send to your SEA admin or your agency.


  • See the article at www.websitemagazine.com
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  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us! 
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3 Ways B2B Marketers Can Stand Out in Online Search Results - G2M Solutions

3 Ways B2B Marketers Can Stand Out in Online Search Results - G2M Solutions | The MarTech Digest | Scoop.it
From www.g2msolutions.com.au - May 8, 2013 9:51 AM
Your competitors are competing for your buyers' attention in search results. B2B Marketers should do these 3 things to stand out.


Summary...


The competition to capture your buyers' attention in search results is as fierce as ever, so B2B marketers need to do the following in order to stand out:

1. Know the keywords your buyers don't use.

2. Make your search listing scan-friendly. Your buyers scan, they don't read.

3. Deliver the most amount of information scent in the shortest amount of time.

Marteq's insight:

A very helpful post that will assist in your PPC and SEO efforts. You'll want to click through for the detail behind each of the three.


  • See the article at www.g2msolutions.com.au
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
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