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Almost three-quarters (74%) of businesses believe that the user experience is important for improving sales and conversions, according to data in our new User Experience Survey Report. Increased customer satisfaction (72%) and customer loyalty (44%) were also popular responses, however few business appear convinced of the cost-saving benefits of improving the user experience.

 

The results show that a majority of business recognise that user experience is fundamental to driving sales.

 

When asked to list the three most important business benefits of an improved user experience, increased sales/conversions was the most commonly cited answer.

 

Interestingly reducing costs was one of the least popular answers, with only 16% of client-side respondents and 17% of agency respondents citing reducing cost-per acquisition (CPA) as one of their three most important benefits.  This seems to reflect a lack of awareness as to how an improved user experience can positively affect the bottom line by reducing costs as well as by increasing revenue.