Intermediate/ Digest...

The "Page Cockpit" collects page-level search performance metrics like analysis of traffic, conversions, backlinks, and social media activity for a Web page, as well as analyzes individual pages to make recommendations for content, technical, and internal link optimization.

Searchmetrics has created a number of new URL-based metrics to track, such as:

• URL SEO visibility, which provides an overall picture of the optimization of a page based on search rankings for millions of keywords.
• URL keyword trends, which provides a trend over time for whether a page is losing or gaining rankings for its targeted keywords.
• URL optimization, which looks at the on-page optimization score for individual URLs, and factors in criteria like number of detected errors, warnings, and notes for the URL.
• Traffic index potential for URLs, which shows the possible traffic that can be generated to a page as it rises up the search rankings for targeted keywords.

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