Digest...

Personas are simple statements that convey the point-of-view of a customer architype.  They describe the customer’s most common functions and interactions with your organzation, defined from their perspective.

 

Personas have the following advantages:

-- >  Makes the abstract concrete.  Budget requests and project initiation documents often describe business processes and business benefits in abstractions that the system’s beneficiaries don’t relate to.  Personas put the processes in terms that they care about.

-- >  Forces you to abstract your sales roles into meaningful groupings, thus avoiding writing unproductive outlier use cases.

Provides an anchor point of minimum success criteria, against which all subsequent development can be -- >  measured.

-- >  Captures the most important pain points or inefficiences in current processes and systems.

 

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