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Learn how to use Excel to analyze your social media marketing to deliver content that builds engagement and community.
Intermediate/ Introduction...
Are you looking for a way to analyze the impact of your content? Do you need a simple system that works? If you don’t have the budget for expensive software, spreadsheets and a little of your time can produce some useful data. In this article I’ll show you how to analyze the engagement and impact of your social media posts using Excel.
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The article is a step by step, hands-on explanation on how to use Excel for social media analysis. Obviously, it doesn't offer the in-depth details that a HootSuite offers, but with a bit of elbow grease you'll have some idea as to what is going on.