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This is a PROVEN WORKING SOLUTION with filter expressions updated regularly! There are a lot of partial solutions and misinformation out there about clearing out so-called referral spam (and organic search and event spam too), so here’s the Definitive Guide to removing all of that junk! This article has been constantly updated since January 2015 and has shown over 330,000 people how to get rid of spam in Google Analytics reporting.
The process in summary, proven effective for over 24 months:All the information you need is provided below in this step-by-step guide, but you will need to update the filters as they change.
- Have a new website? Use a ‘-2’ or higher property
- Implement a Valid Hostname Filter to eliminate ghost visits
- Implement Spam Crawler Filters to eliminate the targeted spam visits
- Create a Custom Segment with these filters to use for reporting
- Turn on Google’s bot & spider filter option
It's technical but doable for the non-techie. We all face this, and it is dynamic, so you'll want to CT to see how it's done. Note that the author, Mike Sullivan, keeps this up-to-date.
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