Digest...

Although Vimeo might not be as large or as ubiquitous as YouTube, many of the differences between the two make Vimeo the better choice for marketers in certain respects.

 

>> Better Quality Content

>> Less Competition for Visibility and Advertising

˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅

Receive a FREE daily summary

of The Marketing Technology Alert.

Subscribe here: goo.gl/xSjgGT

(your privacy is protected).

˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄ 

>> Paid Account Access

Another way that Vimeo’s business model benefits businesses is that it forces them to focus a great deal of their attention on those members who actually pay for their accounts. Since paid membership is the only way Vimeo can stay afloat, they do everything in their power to make their PRO account holders happy.

>> Superior Customization at Times

Taking this advantage even further are the options Vimeo gives its premium subscribers to customize many elements of the already sparse Vimeo player. While YouTube does give you the option to customize certain elements of their video player, their flexibility comes nowhere close to even the most basic Vimeo options.