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eMarketer estimates that US business-to-business (B2B) advertisers will spend $4.07 billion on digital advertising in 2017. The B2B digital ad market is growing steadily, and in 2018 it will jump 13% to reach $4.60 billion. 
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Ad spending by the 100 largest B2B advertisers grew by 3.4% year-over-year in 2013 to an estimated $4.9 billion, according to Ad Age DataCenter’s analysis of Kantar Media measured media spending data. Broadcast and cable TV combined to account for a leading 56% of that spending, up by 3% from 2012. Not surprisingly, spending on internet display ads grew most quickly, by 25.3%. The only other medium to see an increase among the top 100 was outdoor (+2.4%), with magazine spending relatively flat (-0.3%), newspaper spend down by 9.4% and radio spend declining by 13.7%. Meanwhile, spending by B2B advertisers outside the top 100 dipped by 0.5% to $10.2 billion.
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Marteq's insight:
B2B folks...
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This year, desktop search ad spending is poised for a $1.4 billion drop while mobile search increases significantly. Google will have a notable influence on this shift, as desktop’s share of the company’s search revenues will decrease from 76.4% in 2013 to 66.3% in 2014. ____________________________________________________ ► FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required!
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Marteq's insight:
I scooped this to show you the video line items: huge growth.
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A majority of US B2B marketers reported that their advertising budgets had remained the same or increased over the past year.
Marteq's insight:
Ad budgets? Why?
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B2B Ad Spending to Grow 13% in 2018 - eMarketer
Driven by social no doubt.
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