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Sequencing Ads More Effective Than Call-to-Action Messages [Study] - ClickZ

Sequencing Ads More Effective Than Call-to-Action Messages [Study] - ClickZ | The MarTech Digest | Scoop.it
From www.clickz.com - July 15, 2014 6:38 PM

Digest...


A joint study by Facebook, Adaptly, and Refinery29 shows that sequencing ads result in more conversions than call-to-action (CTA) messages.

 

The study reveals that sequencing ads engage consumers more effectively than sustained call-to-action (CTA) messages. When personalized, sequencing ads, which were delivered during the research period of May 2014, increased overall view-throughs by 87 percent, and conversions by 56 percent.

 

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Joemktg's insight:

Does this apply to B2B? You bet!:

  1. Social advertising sequencing
  2. Email marketing sequencing
  3. Content sequencing
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The Lie of B2B Brand Advertising by @wittlake — B2B Digital Marketing | #TheMarketingTechAlert

The Lie of B2B Brand Advertising by @wittlake — B2B Digital Marketing | #TheMarketingTechAlert | The MarTech Digest | Scoop.it
From b2bdigital.net - February 18, 2014 7:10 AM

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Joemktg's insight:

Think of the math: it's been proven that you need to repeat the message at least 7 times before it resonates with the listener. That's 7 x every person in your market...if you can reach every person in your market. It's a folly to consider this as a strategy: the data just doesn't play out.

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