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AdWords Headline Formula #1. Keep it Simple (Stupid).
AdWords Headline Formula #2. Get Hyper Local
AdWords Headline Formula #3. Ask a Question?
AdWords Headline Formula #4. The Too-Specific-to-be-Fake Number
AdWords Headline Formula #5. Objection-Overcomer
AdWords Headline Formula #6. Provide Incentives
AdWords Headline Formula #7. The Competitive Bid
CT for the details.
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