Here's How to Budget for Your Marketing Services Provider (via Technology Advice) | The MarTech Digest | Scoop.it
From technologyadvice.com - November 3, 2016 9:30 AM
1. All Marketing and Advertising Projects are Custom
2. Capital Expense, or Operating Expense?
Every business will account for marketing services differently, but the ideal scenario is to build a strategic partnership with an agency and fold that cost into your operating budget.

3. The Superiority of the Benchmark Rate Model
Benchmark rate model: Based on current data about the average costs of marketing campaigns and projects.

4. Keep a Close Eye on ROI
5. Look for Guarantees, but Be Flexible