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Your objective may be to increase traffic, generate leads or to raise your profile as an authority. But if you use your blog just to spread your sales messages, you may struggle to find readers and customers. And your blog may remain a whispering voice, lonely and forgotten.
So here’s a checklist to help you optimize your blog content, drive more traffic to your site and generate more leads...
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It'd be unfair to scoop all 38 points, so I'll ask you to click through for the list. Use it as a means to audit what you're doing and how you're doing it.