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Executives' Marketing Technology Budget Plans for 2017 - Marketing Profs

Executives' Marketing Technology Budget Plans for 2017 - Marketing Profs | The MarTech Digest | Scoop.it
From www.marketingprofs.com - January 6, 2017 2:21 PM
See how your martech budget in 2017 compares with others'. Marketing technology spending will increase in 2017, and new technologies will continue to be adopted. Check out the research and stats.
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Let marketingIO create a new approach for your inbound and outbound marketing…and realize more revenue. Contact us. #MarTech #DigitalMarketing

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2016 Demand Generation Benchmark Report - Demand Gen Report

2016 Demand Generation Benchmark Report - Demand Gen Report | The MarTech Digest | Scoop.it
From www.demandgenreport.com - February 22, 2016 5:55 PM
Demand generation budgets will continue their upward trajectory in 2016, with more than two-thirds (67%) of marketers expecting an overall increase, and more than one-third (39%) of marketers expecting a rise of 20% or more, according to respondents to the 2016 Demand Generation Benchmark Report.

While the number of respondents expecting their demand gen budgets to rise remained essentially the same as in 2015, far more respondents anticipate a more significant increase this year. Last year, 21% of respondents saw an increase of 20% or more, compared with double that (39%) this year.


marketingIO: One Source for All Marketing Technology Challenges. See our solutions. 

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Don't neglect attribution: the means to justify your increased budget.

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Adobe: Paid Search Growth is Slowing - CMO.com

Adobe: Paid Search Growth is Slowing - CMO.com | The MarTech Digest | Scoop.it
From www.cmo.com - February 4, 2016 9:26 AM

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. 

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One guess where it's going...

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CMOs reallocate budgets, concentrating dollars on digital - Marketing Dive

CMOs reallocate budgets, concentrating dollars on digital - Marketing Dive | The MarTech Digest | Scoop.it
From www.marketingdive.com - August 26, 2015 8:20 PM
  • "Duke University's Fuqua School of Business conducted a survey on CMO spending that found marketing budgets are shifting to social media, mobile and analytics.
  • Spending on digital marketing is expected to increase 12.2% over the next year.
  • Meanwhile, spending on the social media channel averages just under 11% of current budgets and is expected to grow to 14% over the next year."


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