Here are four ways you can start today:

1. Persona-lize, don’t personalize Robert Rose, chief strategy adviser with the Content Marketing Institute, suggests focusing on a specified target audience instead of an audience of one. Study the people who are engaging with your brand at various stages in the buying process, and craft detailed personas to represent groups with shared traits. 
2. Perform a content audit Your goal should be to determine which pieces of content you already have that can be delivered to provide value for each audience in a specific context. Pair pieces of content to certain audiences and buying stages so you have various assets available when you define the experience.
3. Start small Pick one audience, and create three experiences for them: one for awareness, one for nurturing, and one for customers. Then iterate. Get an easy start by adding a slight tilt to otherwise generic content, brewing up other audience and context-specific content along the way. 
4. Begin with the web When faced with some sort of problem, most people turn to the Internet to conduct research before considering potential solutions.