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When B2B buyers want to go digital--and when they don’t | McKinsey & Company

When B2B buyers want to go digital--and when they don’t | McKinsey & Company | The MarTech Digest | Scoop.it
New research indicates where to focus digital investments so that they will reap rewards in online and face-to-face channels.
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It's a mystery that time-to-respond is still an issue.

 

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Which Departments Wield the Most Influence Over Purchase Decisions in B2B - LinkedIn

Marteq's insight:

Nice!

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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