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Marketers snub Slack for Microsoft, Facebook chat tools - MarketingDive

Marketers snub Slack for Microsoft, Facebook chat tools - MarketingDive | The MarTech Digest | Scoop.it
  • Reporting by Digiday found that, although brands and agencies never took to enterprise chat app Slack, they are now drawn to Slack competitors like Microsoft Teams and Facebook Workplace, which offer solutions technology that better fits their needs. Teams was announced just a few weeks ago, and Workplace launched in October. 
  • Other reasons for the gravitation away from Slack might include the lower cost of Workplace in particular, and the fact that Slack is a standalone app, while the competition offers a robust suite of features that go beyond chat.
  • Microsoft Teams isn’t formally released yet, but is being tested by companies that use Office 365; Facebook Workplace has already been adopted by more than 1,000 companies, including TBWA Worldwide, Weber Shandwick, Starbucks and Heineken.
Marteq's insight:

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New Microsoft Teams + Office 365 = Real Communication (via VentureBeat)

New Microsoft Teams + Office 365 = Real Communication (via VentureBeat) | The MarTech Digest | Scoop.it
At its Office event in New York City today, Microsoft announced Microsoft Teams. Previously known as Skype Teams internally, this is the company’s answer to Slack.

The service — with Android, iOS, Mac, Windows, and web apps — is available as a preview in 181 countries and 18 languages. Microsoft is aiming for general availability in the first quarter of 2017, Office corporate vice president Kirk Koenigsbauer wrote in a blog post. Until then, customers of Office 365 Business Essentials, Business Premium, and Enterprise E1, E3, and E5 tiers can turn on the preview (IT admins can go to the Office 365 admin center, click Settings, Services & Add Ins, and then Microsoft Teams). There are no plans for a free or consumer version.

Microsoft Teams is a web-based chat service aimed at businesses and schools that have multiple teams working on various projects at once. It features channels/groups, private messages, Skype video and audio calls, Office 365 integration (Word, Excel, and PowerPoint files), OneDrive support, Power BI and Planner integrations, as well as emoji, Giphy images, memes, and so on. Threaded conversations, which Slack sorely lacks, are included in Microsoft Teams.
Marteq's insight:

Looks like a Q1 release, so Slack has time to react. But this will be tough.

 

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