An AdWords text ad looks exactly the same on mobile as it does on desktop.

You don’t have to worry about the difference. And besides, it only takes a few characters anyway. There’s little room for error.

Now contrast that with a Facebook ad creative, where you’re juggling different headline, image, text and CTA options for different placements, across different devices.

What looks great for one will almost certainly not work for another.

Fortunately, there are a few general rules of thumb to start with that can make your life a lot easier (and not to mention, save you a bunch of money).

Here’s a cheat sheet to creating your own high-converting Facebook ad creative.

Linchpin: Facebook Cheat Sheet To Get More Likes and Increase Engagement by Bill Ross