Hack #1. Cannibalize and repurpose your content

Hack #2. Remember that you’re talking to a person, not an entity

When developing campaigns, remember that while you technically cater to businesses, you’re actually talking to one, or maybe just a handful of people.

Hack #3. Borrow ideas from your B2C comrades

There’s a common misconception that B2C marketers get to have all the fun. But as the tone of B2B marketing relaxes and relies more on humanizing tactics, that’s all changing.

Hack #4. Get your customers to do the work for you

Content creation is hard work, so why not reach out to your customers for it? Especially when it can add tremendous credibility and creativity.

Hack #5. Push the work off on your colleagues

When United Capital, a private financial life management company, rebranded its weekly newsletter to focus on the prospect journey, the change also included integrating original content authored by internal subject matter experts, instead of only curated content.