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iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.
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Scooped by Marteq |
Scoop.it!
Marteq's insight:
An excellent argument as to why SEO is a critical component to the content creation process. And it points to the continued importance of the Integrated MarTech Department.
And before getting started with content strategy, processes like Value Proposition Design and Customer Persona Development can create the clarity needed to define the topics for a good content strategy.