Intermediate/ Condensed...

A Successful Approach to Content Selling...

Bridge the gap between marketing and sales once and for all. Spending a great amount of effort and resources in developing content assets, such as WhitePapers, Infographics, Videos, etc. will bring little to no value to the final outcome if distributed at the wrong time.

Adjust content assets according to different sales situations. Marketers and sales enablement professionals should constantly analyze and adjust content assets, guided by various factors.

Optimize ease of access to content. Provide your teams with the right marketing automation platforms to ensure that both teams can have access to any piece of content available. Time is valuable; sometimes even small details, such as a delayed response, might have a long-term outcome on the prospect’s final decision.

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Introduction...

Marketers are slaving over content today, but almost no one sees that content.

Optimizing your content for search and distributing it through your own social and email channels is just the starting place. For most B2B marketers, it isn’t nearly enough.

So what else can you do? Start incorporating content into your advertising. After all, content tells your story better than any creative execution can, right?

With that, here are 22 opportunities to incorporate content distribution into your paid media or advertising programs.

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