![The Top B2B Content Marketing Trends to Watch This Year [Infographic] - HubSpot | The MarTech Digest | Scoop.it](https://img.scoop.it/VI74j5En_6yHj-Gx6FymafL6dadsvGA8m9WNoVsbzkY=)
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The MarTech Digest
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1. Create Timelines, Calendars and Schedules
Marteq's insight:
CT for the excellent details.
Curated for you by marketingIO: One Source for All Marketing Technology Challenges. See our solutions. #MarTech #DigitalMarketing 
El Monóculo's curator insight,
November 17, 2016 4:51 PM
Algunas normas imprescindibles para elaborar un correcto contenido web
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Marteq's insight:
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marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
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Creating content that engages users is no easy trick. To help marketers with that magic, inbound marketing analytics software provider Moz is today announcing its Moz Content feature. It allows marketers to find out what kind of content generates the most user responses. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Marteq's insight:
The "limited free access" caught my eye.
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From
hbr
marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Marteq's insight:
A different take on the Content is Crap concept, originally published back in 2013 (see http://www.slideshare.net/dougkessler/crap-the-content-marketing-deluge). Since there are very little barriers to entry, it'll continue. But more effort = more quality.
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![Ecommerce Eye Candy — The State of Content Marketing 2015 [Infographic] - cleverbridge | The MarTech Digest | Scoop.it](https://img.scoop.it/5RshT1Z6aY8V4sL5BIIb4fL6dadsvGA8m9WNoVsbzkY=)
marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
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Dark marketing clouds ahead? Let marketingIO help you see clearly.
Marteq's insight:
Slide presentations on SlideShare: NO BRAINER!
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Marteq's insight:
So through your review of this article, you can see the folly of attributing ROI directly to content. Unless it is a direct sale, eCommerce-like product, this approach has a boatload of leaks, and that boat gonna sink.
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Marteq's insight:
It's not the content, it's the machine! To attribute these types of lead gen figures to content is akin to saying a NASCAR driver hits 200MPH because of the gas.
Deborah Fillman's curator insight,
March 4, 2015 9:43 AM
UK stats, but still relevant. If you're curious about the ROI of content marketing, take a look!
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Details the benefits of both marketing art and marketing science, what traits come with each, and why it benefits to have both skill sets on a team. Includes an infographic that relates to how art and science are needed in content marketing. ► Receive a FREE daily summary of The Marketing Technology Alert ◄
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![B2B Content Marketing Trends for 2015 [Infographic] - B2B Infographic | The MarTech Digest | Scoop.it](https://img.scoop.it/IT23oZ2qtsc-9XIgUoHUK_L6dadsvGA8m9WNoVsbzkY=)
B2B Content Marketing Trends for 2015
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![The Content Cycle - Do More with Less [Infographic] - B2B Infographic | The MarTech Digest | Scoop.it](https://img.scoop.it/KBUtyOx9B2w4yH8vN6P9TvL6dadsvGA8m9WNoVsbzkY=)
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Marilyn Moran's curator insight,
July 22, 2014 8:18 PM
I use quite a few of these tools and can personally vouch for them.
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Whether you have a new campaign to launch, and upcoming event, or you need enterprise-level assistance, the following infographic can guide you through and help you make a difference on any scale. ____________________________________________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Marteq's insight:
Content Strategy 101. Basic material for the newbie.
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Intermediate/ Digest... If these five signs hit home, you’re ready for content marketing software. Sign #1. Complex Workflows Process is one of those potentially frustrating, but insanely important things that enterprise marketers deal with on a daily basis. You might hate it. You might geek out over it. But either way, process makes for more effective—meaning higher conversion rates and saving $12,000 per acquisition—content marketing.
Sign #2. Extensive Brand Guidelines If you’re working in a regulated industry, you probably have a lot of legal guidelines you need to follow for each piece of content you produce. And regardless of industry, you should have a style guide to ensure consistency across content assets.
Sign #3. Vast Network of Contributors If you have a lot of people involved in the content creation and approval process, then it’s worth looking into software to help manage these contributors and their individual tasks or deadlines. Usually, there’s someone who “owns” content in an organization.
Sign #4. Content Drives Critical Objectives You know that marketing teams are responsible for meeting lead, opportunity, and revenue goals. Well, your content marketing team should be held accountable for those exact same goals. If they’re not, then how will you truly know that content is doing it’s job—driving revenue for your organization?
Sign #5. Content Variety and Scale So if your organization is focused on producing some combination of videos, blogs, webinars, presentations, eBooks, interactive content, infographics, emails, social updates, etc., then you should take a look at software. Not only does it help you manage multiple content types and campaigns, but it also publishes content to your distribution channels (blog, CRM, marketing automation, Facebook, Twitter, SlideShare, YouTube, etc.) and pulls metrics from each.
____________________________________________________ ► FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required!
► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Marteq's insight:
I'll bet that you're staring at least 2 of the 5 signs. How much longer will it take for you to face the other 3? That answer guides you on when you should adopt a platform - 6 months of ramp up.
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Skyword explains how content marketing helps engage the B2B customer in 8 seconds in this new infographic. ____________________________________________________ ► FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required!
► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Marteq's insight:
It's the same 7-8 seconds to make an impression. Anyway, h/t to http://infographicb2b.com.
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CMOs agree that content marketing is important to their business, and many expect to see a positive ROI from their content marketing efforts this year. Basic/ Excerpt... This group cited four major areas of challenge: developing fresh, relevant, on-brand content to use in these marketing efforts (35.7%), reaching consumers across digital touch-points (24.4%), finding a steady stream of relevant content (17.8%) and understanding how to use social media for content marketing (17.4%). Despite the lack of understanding the use of social, CMOs (87%) agree that social media is the most engaging digital medium for content marketing, even more effective than email or video for marketing to consumers in real-time. This group labeled social media “extremely important” for engaging customers twice as much as sponsored articles, infographics and newsletters. Another concern is finding the resources to help CMOs leverage social media to market to consumers in real-time, and being able to measure the ROI from doing so.
____________________________________________________ ► FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required!
► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Marteq's insight:
You can access the study here: http://learn.massrelevance.com/at-the-speed-of-life-cm. Regardless, if the data is true, then this may very well be a significant strategic error by the CMO, as content marketing needs an engine for distribution, management and report.
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![The State of Content Marketing 2014 [Infographic] - Eloqua | #TheMarketingTechAlert | The MarTech Digest | Scoop.it](https://img.scoop.it/cJNA7CeMFaIHxDDJRU-0ZfL6dadsvGA8m9WNoVsbzkY=)
___________________________________ ► FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required!
► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
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A blueprint to help you calculate the cost of you content marketing and measure your content marketing ROI.
___________________________________ ► FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required!
► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox: http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Marteq's insight:
I wouldn't call it a blueprint for ROI as much as a blueprint for costing out your content marketing efforts. In the graphic above, the first box breaksdown the various cost centers, the second box breaks down the individuals potentially involved, and the last box differentiates light vs. heavy content. All in all an effective means to strawman out costs.
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![10 Content Marketing Growth Hacks [with Infographic] - Unbounce | #TheMarketingTechAlert | The MarTech Digest | Scoop.it](https://img.scoop.it/id2nPu57SWiL6ygLD98FpPL6dadsvGA8m9WNoVsbzkY=)
Content marketing and growth hacking ultimately have the same goal: Increasing revenue. Here are 10 proven content hacks you can try right away. ___________________________________ ► FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required!
► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox: http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Marteq's insight:
Bookmark and absorb.
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Intermediate/ Digest... 1. Map out an ideal release flow We diagram this out as two streams, inbound and outbound, that can separate and converge at different points of the campaign. 2. Plan for multiple channels; optimize for one 3. Have a CTA ready for your CTA Here’s a good rule to institute for any content release: Be able to list at least three steps you want the reader to take before you publish. 4. Make it easy for sales to share One simple step for making your content releases more valuable sales is to treat CRM as a publishing channel. This requires pushing your campaigns into CRM using clear naming conventions and folders, as well as a regular stream of notifications. 5. PR is good, if it’s good PR
___________________________________ ► FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required!
► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox: http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Marteq's insight:
If you use this blueprint or not, the larger message is: blueprint one that works. Strawman it out, iterate, measure, get it right, etch in concrete.
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Basic/ Digest... Let’s walk through a typical five-stage process for a piece of content, from the creation of buyer personas to content mapping and measurement.
1. Buyer Personas Buyer personas are crucial to content development because of their ability to guide the creation process. A persona is essentially a profile of your target audience, from their job descriptions to their pain points. By having a concrete understanding of your ideal buyer, you can cater your content to their needs and preferences and distribute it among the appropriate channels, meaning that your marketing messages are always relevant.
2. Content Creation
3. Content Mapping An often overlooked stage of the content marketing process is content mapping, which involves mapping your content to the stages of the sales funnel (also known as stage-based marketing).
4. Distribution and Promotion Creating content isn’t enough — the success of your content hinges on how well you distribute and promote it.
5. Measurement
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Marteq's insight:
Yup: this covers it. These are the five steps you need to take when if comes to content marketing. One more to add: a content marketing calendar.
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![The State of Content Marketing 2015 [Infographic] - B2B Infographics | The MarTech Digest | Scoop.it](https://img.scoop.it/vUW5DeRcw_ZAa9XO1wnOzPL6dadsvGA8m9WNoVsbzkY=)
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