1. A love for data analysis sets you apart

2. Research is the key to any type of marketing

3. Content takes many forms; being able to create it starts with writing

4. The world of marketing will always change: those who adapt will survive

5. No time should be wasted waiting, which is why you need to be a jack-of-all-trades

6. Oh yeah, there’s one more thing that’s kind of important…The final skill you need in order to be a great content marketer is a strong knowledge of content marketing.

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When looking for help with content marketing and content creation, there’s a difference between what one gets from a SEO agency and a content marketing agency. That difference is not so much about one being better than the other, but more about sizing up which is most appropriate for your situation.

SEO is accountable to metrics like search visibility, organic search traffic and any measurable actions that lead to and result in conversions. The more content that can serve as a “hook in the water” of search results, the more the SEO can show an impact on the investment.

SEO anticipates demand through an understanding of keyword popularity and content marketing creates demand driven by producing content based on the customer journey. Optimization is an effort to improve search visibility of existing content and digital assets as well as the creation of new content according to a target list of keywords.

Content Marketing is an approach that emphasizes the thoughtful creation of content for a particular audience designed to influence an action or outcome. Rather than keyword popularity driving content creation, an effort is made to understand the customer buying journey and to architect a content plan that provides the right kind of information and experiences along the buying cycle.