When all the data was put together, there were some startling findings:

• Open rates on mobile devices have increased by 300% from October 2010 to October 2012. 
• Mobile email creates twice as many conversions as social activities or search.
• Mobile may not mean “on the go.” 51% of US mobile users browse, search, and purchase on mobile devices at home.
• Web visits on a mobile or tablet device are highest on Thursday at 15.7%.
• SMS marketing messaging is becoming more popular, with 31.2% of agencies using this tactic to increase click through.