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Scoop.it!
Copy that communicates succinctly with customers is often a last thought in copywriting, making relevance a true casualty of your effort to connect with customers. Read this MarketingExperiments Blog post about an email experiment featured in a recent Web clinic that increased clickthrough 27%. ► Receive a FREE daily summary of The Marketing Technology Alert ◄ 
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Scoop.it!
Joemktg's insight:
You definitely want to stroll through these slides to see the changes made! Excellent case study, and won't take too long to review.
Adrián Fuentes's curator insight,
January 21, 2014 8:05 PM
Email Copywriting: How one company generated a 400% increase in CTR.#emailing #strategy #marketing #ContentMarketing 
LaMont Price's curator insight,
July 31, 2015 3:33 PM
You definitely want to stroll through these slides to see the changes made! Excellent case study, and won't take too long to review.
Scoop.it!
Conclusion... By limiting the amount of graphics and focusing on engaging the customer in a conversation, the treatment outperformed the control by 181%.
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Joemktg's insight:
Essentially the same messaging, but the winner far less sales-y. Nice lesson to learn.
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Brevity? Simplicity? Runs absolutely counter to the often preferred long copy format. You know how you can know? TEST!!! That's all this post proves: the value of TESTING!!!!