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The MarTech Digest
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Scoop.it!
Dark marketing clouds ahead? Let us help you see clearly. Contact us.
Marteq's insight:
RIght! This is not about creative writing: it's about communicating clearly, concisely, powerfully and persuasively. 
Scoop.it!
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Marteq's insight:
An excellent article full of valuable guidance. This scoop just scratches the surface, so if you're interested, please click through for detailed insight.
Rod McConkey's curator insight,
February 25, 2015 1:35 PM
This article makes you review your content for these five things. I believe that they are strong statements. They bring the content to the next level. By answering these you know where potential weaknesses are.
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![Tap Into the Power of “You” in Your Website’s Copy [Infographic] - Website Magazine | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it](https://img.scoop.it/Yikm4FxMXM7zdvs1mSdOTPL6dadsvGA8m9WNoVsbzkY=)
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Marteq's insight:
The message is: is the copy focused on the visitor, thus the power of "you" not "we."
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